Generative Engine Optimization Platform
Are AI engines recommending your brand?
Track your AI visibility across ChatGPT, Perplexity, Claude & Gemini. Get your AI Visibility Score in 60 seconds, with engine-specific playbooks to improve.
AI referral traffic converts better than organic search
BrightEdge 2026
of AI citations come from outside the top 10 SEO results
Otterly 2026
projected decline in traditional search volume by 2026
Gartner
AI engines tracked
Prompts per run
GEO audit categories
First results
Definition
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of optimizing a brand’s visibility inside AI-powered search and answer engines. Unlike traditional SEO, which targets ranked search results on Google, GEO targets the conversational recommendations that Large Language Models (LLMs) surface when users ask questions like “what is the best tool for X?” or “which brand should I use for Y?”.
When someone asks ChatGPT, Perplexity, Claude, or Gemini a recommendation question, the AI generates a conversational response that names two or three specific brands. GEO determines whether your brand is one of them. This is a fundamentally different discovery channel from Google’s blue links — and according to industry data, 83% of AI citations come from pages outside the SEO top 10, meaning your traditional search rankings tell you very little about your AI visibility.
GEOlytic measures this visibility with the AI Visibility Score (AIVS) — a 0–100 metric combining position, recommendation strength, evidence quality, and prominence across all four major engines. AIVS is calculated per engine because each engine uses different ranking logic: Perplexity prioritizes fresh content, ChatGPT favors Wikipedia and listicles, Claude rewards primary sources, Gemini weights Google Business Profile signals.
How it works
Three steps to AI visibility
Add your brand
Enter your brand name, domain, and industry. We generate 20 intent-based prompts across 5 categories to probe AI engines.
Run analysis
We query ChatGPT, Perplexity, Claude, and Gemini. Each response is analyzed for mentions, position, recommendation strength, and prominence.
Get insights
See your AIVS score, per-engine breakdowns, root cause diagnostics, and engine-specific optimization playbooks. Generate content in one click.
Capabilities
Why GEOlytic
The only tool that connects AI visibility monitoring to actionable optimization.
4 AI engines
Track ChatGPT, Perplexity, Claude, and Gemini simultaneously. See how each engine talks about you differently.
Engine-specific playbooks
Data-driven action plans tailored to each engine with completion tracking. Perplexity favors freshness, ChatGPT favors lists, Claude favors sources.
Brand sentiment
See how each AI engine perceives your brand — positive, negative, neutral. Per-engine sentiment trends with aspect-level drill-down.
Competitive intelligence
See how competitors are mentioned alongside your brand. Per-engine Share of Voice charts show your competitive positioning across AI engines.
Score confidence & trends
Stability badges, confidence ranges, and trend arrows on every score. Know when a change is real vs normal AI volatility.
Content performance
Track how your generated content impacts AIVS scores. Baseline vs followup comparison with impact measurement and stale content warnings.
GEO website audit
30+ checks across 7 categories — structured data, crawler access, content depth, citation readiness. Connected to your AIVS scores.
Prompt x Engine matrix
See how each engine responds to different intent types. Spot blind spots no other tool reveals.
Scheduled monitoring
Daily or weekly scans per brand. Track trends and catch visibility changes before they impact your business.
Diagnostics to content
See why your score is low, then generate optimized content to fix it. Close the monitoring-to-action loop.
Coming soon: auto-fix delivery (CMS integration, developer-ready fix instructions), Microsoft Copilot tracking, and ROI attribution.
GEO vs traditional SEO
SEO gets you ranked. GEO gets you recommended.
Traditional SEO
- Optimizes for Google page rankings
- Relies on keywords and backlinks
- Success = top 10 on SERPs
- Results take weeks to measure
- No visibility into AI recommendations
GEO with GEOlytic
- Optimizes for AI engine recommendations
- Uses structured data, freshness & citation signals
- Success = mentioned and recommended by AI
- Results visible within days of changes
- Per-engine scores, diagnostics & action plans
The shift is already happening
of AI search traffic from ChatGPT
YoY growth for Gemini
Claude referral conversion rate
of CMOs shifting budget to GenAI
Pricing
14-day free trial. No credit card required.
- 5 brands
- 4 AI engines
- 2,000 credits/month
- Weekly scheduled runs
- 3 team members
- Content generation
- GEO website audits
- Buy extra credits anytime
- 20 brands
- 4 AI engines
- 5,000 credits/month
- Daily scheduled runs
- 10 team members
- Content generation
- GEO website audits
- Buy extra credits anytime
- Unlimited brands
- 4 AI engines
- 20,000 credits/month
- Daily scheduled runs
- Unlimited team members
- Content generation
- GEO website audits
- Buy extra credits anytime
How we compare
Built differently from the rest
We're not the cheapest or the biggest. We're the only tool that closes the loop from diagnosis to action.
| Capability | GEOlytic | Otterly | Peec | Profound | Semrush |
|---|---|---|---|---|---|
| Tracks ChatGPT, Perplexity, Gemini | |||||
| Tracks Claude (highest-converting engine) | |||||
| Per-engine score breakdown | |||||
| Prompt × Engine matrix visualization | |||||
| Engine-specific optimization playbooks | |||||
| Diagnostics → content generation loop | |||||
| Brand sentiment analysis | |||||
| Competitive Share of Voice | |||||
| Score volatility & confidence bands | |||||
| Measurement versioning (frozen prompt history) |
FAQ
Frequently asked questions
Everything you need to know about GEO and GEOlytic.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand's visibility in AI-powered search engines like ChatGPT, Perplexity, Claude, and Gemini. Unlike traditional SEO which targets Google rankings, GEO focuses on getting AI engines to mention, recommend, and accurately represent your brand in their responses.
What is an AIVS score?
AIVS (AI Visibility Score) is a 0-100 metric that measures how visible your brand is across AI engines. It combines four factors: mention position (35%), recommendation strength (30%), evidence quality (20%), and brand prominence (15%). Each AI engine gets its own AIVS score so you can see where you're strong and where to improve.
Which AI engines does GEOlytic track?
GEOlytic tracks four major AI engines: ChatGPT (OpenAI), Perplexity, Claude (Anthropic), and Gemini (Google). Each engine has different ranking factors — for example, Perplexity weights content freshness 3.2x more, while ChatGPT favors "best of" list-style content. For each engine, you get AIVS scores with confidence ranges, stability badges, competitive intelligence showing how competitors are mentioned alongside you, and Share of Voice charts.
How is GEO different from SEO?
SEO optimizes for Google search rankings using keywords and backlinks. GEO optimizes for AI engine recommendations using structured data, content freshness, citation signals, and entity clarity. 83% of AI citations come from pages outside the traditional top 10 search results, so strong SEO alone doesn't guarantee AI visibility.
How often should I check my AI visibility?
We recommend weekly checks at minimum. AI engine responses change frequently — studies show 40-60% monthly citation volatility across engines. GEOlytic supports daily and weekly scheduled monitoring so you can track trends and catch visibility changes early.
What is a GEO website audit?
A GEO audit analyzes your website across 7 categories — AI crawler access, structured data, content structure, content authority, content freshness, technical foundation, and citation readiness — with 30+ checks. Each finding includes what's wrong, why it matters for AI visibility, and step-by-step instructions to fix it.
Do you offer a free trial?
Yes. Every new account gets a 14-day free trial with no credit card required. The trial includes 1 brand, all 4 AI engines, 1,000 probe credits, content generation, and GEO website audits. Your data is preserved after the trial — you can upgrade anytime to continue.
How do credits work?
Credits are consumed when GEOlytic queries AI engines on your behalf. Each probe (one prompt sent to one engine) costs 1 credit. A typical AIVS run with 20 prompts across 4 engines uses 80 credits. Content generation costs 10 credits and GEO audits cost 25 credits. Credits reset each billing cycle.
Why does my AIVS score change between runs?
AI engines don't give the same answer every time — industry research shows 40-60% monthly variation in AI citations. Your AIVS score is a point-in-time snapshot, not a fixed number. This is why we recommend weekly scheduled runs: the trend over time is more meaningful than any single score. GEOlytic shows confidence indicators and trend direction to help you focus on what matters.
How do I know if my optimizations are working?
Run an AIVS check before making changes, then run again after. GEOlytic tracks your score history so you can see the trend: "AIVS went from 58 to 72 over 3 weeks." The Content Performance Tracking feature links generated content to source runs with baseline and followup AIVS comparison, so you can see exactly which content moved the needle. Action plan checkboxes track your optimization progress, and scheduled weekly runs make monitoring automatic.
From the blog
Learn GEO
Ready to see your AI visibility score?
We’re onboarding brands in small batches. Request access and we’ll email you an invite as soon as a spot opens.
Request access