Insights
AI visibility insights, GEO strategies, and product updates.
Most GEO advice repackages traditional SEO and hopes for the best. These eight signals are different — they're what ChatGPT, Perplexity, Claude, and Gemini actually weight when deciding which brand to recommend, with sources for each.
April 27, 2026
Perplexity weights recently-published content up to 3.2× higher than older sources. Here's the methodology to measure that lift on your own brand — and the prior data from industry research.
Most GEO dashboards show you vanity metrics. These seven are the ones that actually predict whether AI engines will recommend your brand — with formulas, benchmarks, and citations.
April 10, 2026
ChatGPT drives 60-65% of AI search traffic and rarely cites the same sources Google ranks. Here's exactly how to get your brand mentioned — with the research to back every recommendation.
SEO gets you ranked on Google. GEO gets you recommended by AI. Here's what's different and why you need both.
April 3, 2026
Each AI engine has different citation patterns. Here's what the data shows about how ChatGPT, Perplexity, Claude, and Gemini decide which brands to mention.
GEO is the practice of optimizing your brand's visibility in AI-powered search engines like ChatGPT, Perplexity, Claude, and Gemini. Learn how it works and why it matters.